This is an advertisement for Macy’s
department store in America. This advert is promoting the Black Friday sales.
The way in which they have prompted the store is by asking One Direction to
make an appearance in their video. By bringing in this iconic world wild known
band, the department store is attracting viewers whom are huge fans to come to
the store. At the end of the advert, though it is spoken very quickly there is
an offer on the fragrance and $2 of every purchase of the product goes to
charity. This shows Americas good values and the idea of looking after one
another.
By having one direction in the video it is
making fans think that if one direction will shop and appear in the store it’s
more than good enough for me. One Direction affect such a wide fan base
therefore Macy’s have thought through their chose of Celebrity to bring in the
wider range of fans to come to the store to bring more sales to the store.
Having the multimillion band in the store
to promote their fragrance and the store is presenting America to be to some
element followers in their values. Could you say to some extent they followed/
copied England centuries ago in terms of settling?
It also shows America’s values in terms of
support and commitment as many fans dedicate themselves to idolized celebrities. This compleiments Americans forsage of being a friendly helpful nation.
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