Wednesday 6 November 2013
George Bush 2000
The link which I have chosen is from George Bush’s election
campaign add in 2000, which I found on youtube which was posted on the web by ‘Plopsmom’,
who have got a range on videos on their page but also have quite a few
different election videos from different campaigns. Within the advertisement
video it is clear that it is a persuasive video trying to get the Americans to
vote for Bush to be president.
On word which keep re-occurring within the video is the word
‘I trust you’, by repeating the word trust is making the viewers have the
thought of when trust is said they think of Bush, therefore believing in him to
make a better government, ‘trusting’ him. The way in which Bush uses the word
trust, is the way where he is enforcing the matter that by the voters voting
for him and trusting him he will also trust in return the voters, giving them
more of a say and responsibility in being able to speak up and take action that
they want to take with issues within America.
After listening and watching the video of Bush’s advertisement
video I came away thinking that it was reassuring, and felt like he meant what
he said and wanted America to be more united and work together. Bush also
mentioned his other opponent saying ‘he trusts government, I trust you’. By him
saying that his opponent trusting government put the thoughts into viewer’s
heads that there will be a middle man between the peoples voice, what they want
and action being taken. Whereas Bush saying ‘I trust you’ gives the impression that he doesn’t rely on
government and is strong and stable to be able to speak out for the people and
be able to communicate with them one on one. This will increase votes showing
and presenting reassurance that all issues that the people want to and need to
be solved will be.
I have also selected this video of Barack Obama’s campaign video
as there are similar elements to both videos which are very alike if not the
same, I also found this video on youtube but it is published by the Wall Street
Journal. At the start of the video Obama get very personal and interacts with
the viewer’s making it seem like he is directly talking to them, this is shown
when he says ‘if I was to sit round your kitchen table with you’, by making
statements like this presents a friendly vibe and conveys the impression that
he wants to get to know his citizens and help them directly learning all of
their views one on one. This is similar to Bush’s video as he also tries to
connect with the audience one on one stating how he trusts them like they
should trust him.
It is also mentioned in the video by Barack of his opponent,
Romney. However Obama goes into Romneys views in more depth, unlike Bush who
makes a comment on the issue. By Obama statements and elaborating on it give
the assumption that he is driven to achieve and isn’t afraid to stand up and
face opposing issues, such as his opponent Romney.
The recurrent theme that has come across in both of these
videos is the idea of working together and listening to on another. To not only
try and achieve what the President wants and think is best but also to try and
gain trust between different classes to hear all of their views. Within each campaign
the idea of looking out and after one another personally sticks out for me as
although each of the presidents are trying to win votes they both include the
viewers and try to gain their trust and prove they can achieve what America
wants and what is best for the country.
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